15 Excellent Logo Design Tutorials Using Illustrator

Feb 4 2009 by Jacob Gube | 152 Comments

When creating a logo design, it’s good practice to use a vector-based application to construct it so that you’ll have a flexible logo design that can be used in numerous print and web-based mediums. Adobe Illustrator is the industry standard when it comes to creating vector-based logo designs.

In this collection, you will find 15 hand-picked tutorials from a variety of talented graphic designers and illustrators that discuss the logo creation process using Illustrator.

1. Logo Design Project Step by Step

Preview of Logo Design Project Step by Step tutorial.

In this tutorial, UK-based graphic and web designer Chris Spooner walks learners through the process of creating a logo design for a company called myNiteLife. He discusses his process of sketching, typeface selection, all the way to digital illustration and production in Adobe Illustrator.

2. Create a Fly Logo Design Part 1 and Part 2

Preview of Create a Fly Logo Design Part 1 and Part 2 tutorials.

In this two-part series, Sean Hodge takes us through the construction of a logo design for Webfly, a company that develops .NET applications for businesses. Part 1 of his tutorial discusses visual research, sketching, and illustrating the initial mockup in Illustrator. Part 2 goes over the revision process based on the client’s feedback, typical of graphic design gigs.

3. Silhouette Logo for a Steak House Restaurant in Adobe Illustrator

Preview of Silhouette Logo for a Steak House Restaurant in Adobe Illustrator tutorial.

This tutorial goes through the methods behind producing a logo for a steak house restaurant. It discusses some common mistakes when designing a logo, and then goes through the preliminary sketching process, setting up your Illustrator document with a stock photo reference, all the way through the completion of the logo.

4. 3D logo Tutorial

Preview of 3D logo Tutorial tutorial.

You’ll read step-by-step instructions on how to create a three-dimensional iconic logo for the web in this tutorial. It goes over the initial construction of the shapes in Illustrator, and then finishing and refining the logo in Photoshop.

5. Web 2.0 Logo Reflection in Vector format with Illustrator

Preview of Web 2.0 Logo Reflection in Vector format with Illustrator tutorial.

Talented designer and blogger Jay Hilgert teaches readers how to create a vector-based logo design. Since most "Web 2.0"-styled logos are created for the web and thus usually constructed in a raster-based application like Photoshop, companies that want to translate the logo onto print mediums (such as business cards or billboards) often run into trouble when scaling the dimensions of their logo. This tutorial shows designers how to create a more flexible vector-based logo.

6. Creating a crazy cool logo

Preview of Creating a crazy cool logo tutorial.

This logo design tutorial by Brazilian graphic/web designer and blogger, Fabio Sasso, shows us how he designed the logo for a company called Zagora. The technique involves creative use of the Ellipse tool, the Direct Selection tool to merge and delete anchor points, and using effects and the Gradient tool to add the finishing touches.

7. Roundtrip Logo from Illustrator to Photoshop

Preview of Roundtrip Logo from Illustrator to Photoshop tutorial.

You’ll see the process of utilizing both Illustrator and Photoshop to create a grungy logo design in this video tutorial by Dave Cross (well-known Photoshop expert and author).

8. How to Design a Logotype from Conception to Completion

Preview of How to Design a Logotype from Conception to Completion tutorial.

In this tutorial, you’ll read about creating a simple logotype from scratch. You’ll also read about some general rules when designing a logo, including the number one rule for logos: creating them in vector applications for flexibility.

9. 3D Logo

Preview of 3D Logo tutorial.

Nick La, a Toronto-based freelance illustrator and web designer, shows us a technique for creating a three-dimensional logo that involves a couple of Illustrator effects, the Pathfinder tool for merging shapes, and the Gradient tool.

10. Design a Grungy Circular Logo

Preview of Design a Grungy Circular Logo tutorial.

In this logo design tutorial, you’ll learn how to create a circular logo with the company name wrapped around the outer perimeter (a popular logo design style).

11. Glossy Vector Web 2.0 Logo Text in 5 Easy Steps

Preview of Glossy Vector Web 2.0 Logo Text in 5 Easy Steps tutorial.

In this tutorial, you’ll discover a very simple technique for creating a vector-based, glossy logo style popularized by Web 2.0 startups.

12. How to Create a Trendy Retro Type Treatment

Preview of How to Create a Trendy Retro Type Treatment tutorial.

Illustrator and designer Ryan Putnam shows us the techniques involved in creating a retro-styled logotype design in this thorough step-by-step Illustrator tutorial. The tutorial uses the very popular (and free) fontface called Museo.

13. Environmentally Friendly Green Type Treatment

Preview of Environmentally Friendly Green Type Treatment tutorial.

This text treatment Illustrator tutorial shares a technique for achieving a nature-inspired logotype design. You’ll observe a variety of techniques employed in the tutorial, including using the Pen tool to illustrate the leaves to be used in the text treatment.

14. Simple Logo Vector Tutorial

Preview of Simple Logo Vector Tutorial.

This tutorial goes over how to create an iconic logo design that uses folders. You’ll learn an assortment of illustration techniques such as using the Shape tool and direct selection to create simple objects.

15. Make a Logo Flow in Illustrator

Preview of Make a Logo Flow in Illustrator tutorial.

This tutorial goes over how Innosanto Nagara (of Design Action) met the onslaught of requirements in creating a flexible logo design for a conference in Thailand using Adobe Illustrator. The piece was constructed in two components.

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February 4th, 2009

Great stuff here. Thanks!


February 4th, 2009

This is really really useful! Awesome! Thnx :-)


February 4th, 2009

Great list, this is one area I know very little about and really need to learn, these should help.


February 4th, 2009

Thanks for the tools!


February 4th, 2009

Great collection.!


February 5th, 2009

“Fontface”; I like that. It’s a cross between “font” and “typeface”. Some of these tuts look so elegant.

Big Porch

February 5th, 2009



February 5th, 2009

Hey this is really awe-inspiring. I am new to photoshop and illustrator and this was really helpful for me.Thanks.

Television Spy

February 5th, 2009

Wow some really nice tutorials here, thanks.


February 5th, 2009

Very useful! You left out one of the best, though: Von Glitschka, who shares in detail his illustrative logo process at http://www.illustrationclass.com — you can do a search for “logo” and see quite a few top notch logos created in Illustrator, including a few he’s done for ad agencies across the country.

Mark Kaigwa

February 5th, 2009

Wow, talk about timing…I just got this from the Smashing Mag twitter feed just in time, I needed some tutes to refresh myself and here we are, thanks 6Revisions, you rock.

—Greetings from Africa—-


February 5th, 2009

1, 4 and 13 rocks. Very useful indeed. Thanks :)


February 5th, 2009

um Illustrator is not the industry standard. If you are a designer of logos you most likely use CorelDraw. It is far far far superior to Illustrator and way more powerful and friendly to use. In fact Illustrator sucks major ass and is only used in publishing because so many art agencys use Macs which suck ass too.


February 5th, 2009

Looks very good indeed, thank you for the article!


February 5th, 2009

Great stuff! The first one, i think that i’ll use today! :D
Thanks \o/


February 5th, 2009

Great list. Thanks for sharing. Some of these are better than others but at least they’re not all web 2 stylie.


February 5th, 2009

Nice collection!!! Thanks!

Andrew Houle

February 5th, 2009

Fantastic roundup! Thanks for the MyInkBlog inclusion :)


February 5th, 2009

Awesome stuff. Good god :)

Rick Savage

February 5th, 2009

Thanks for the excellent Information!!!
Nice Logo’s


February 5th, 2009

Really good list. del.icio.used!


February 5th, 2009

Nice collection!!! Thanks!

Online Hry

February 5th, 2009

I like 1, 4 and six. It´s easy with these tutorials. Thank you very much, man.


February 5th, 2009

great roundup


February 5th, 2009

nice design tutorial. very useful.


February 5th, 2009

Coreldraw, LMAO


February 5th, 2009

For that guy who says Coreldraw is better.
You lack of experience at this, illustrator cs4 is years beyond than the last ‘draw. Then you talk about Mac sucking, common everyone knows macs do better at designing/editing. Its not a saying. Im thinkin you are probably 12. Grow then talk.


February 5th, 2009

Great collection, but #11… for reals? :)


February 5th, 2009

Great collection. Thx!


February 5th, 2009

Tutorials might be good but most of those logo aren’t.

Illustrator is the industry standard but I use Corel and it works quite well. It doesn’t matter what program a designer uses; the only thing that matters is the end result.

Jacob Gube

February 5th, 2009

Just to put in my two cents about Illustrator vs. CorelDRAW. I want to say that I didn’t mean to imply that Illustrator is always better than CorelDRAW; they’re both very capable applications when it comes to illustration and each individual has his or her preference. Personally, I use Illustrator (been using it since version 8 or 9, can’t remember) and in my personal opinion it is much better than CorelDRAW, especially compared to the Adobe CS versions. But again, to each his/her own – and I’m not saying you should use an application that you’re not comfortable with, but what I am saying is that, to me, Illustrator smokes CorelDRAW.

Jacob Gube

February 5th, 2009

@Torley: Ah, you caught me! “fontface” must’ve been a subconscious offshoot from the deprecated HTML tag <font> which had an attribute called face (the CSS equivalent is font-family)


February 6th, 2009

There are a few good tutorials along with a lot rather useless tutorials, because most of them cover the topic of so called “web 2.0″-Logos which aren’t real logo in my opinion. Maybe I am a traditionalist, but I believe that good logos don’t need/have gradients, fancy 3d effects or any glossy look at all.


February 6th, 2009

Here is one more logo tutorial on creating a bee logo: http://www.vectordiary.com/illustrator/designing-a-logo/


February 6th, 2009

Sadly many people will miss the fact that these logos are strictly for the web.
When any of these techniques are transferred to print, the average start-up designer will be in for an unfortunate surprise.
Please keep in mind that many readers do not all have a professional education with the proper fundamentals of design.


February 6th, 2009

Very useful tuts.
Love # 6 especially.

Thanks !!

Martin Lewis

February 7th, 2009

Great work. Thanks for this, very helpful.

Aloke Pillai

February 8th, 2009

Great Roundup of tutorials!


February 8th, 2009

its nice iwant this logos

daniel cmx

February 8th, 2009

Excellent ¡¡¡ Really nice and of course helpfull tutorials, amazing creations. Thanks

Dainis Graveris

February 10th, 2009

loving this kind of share – thanks!

Seattle Building Inspector

February 10th, 2009

CorelDraw is my choice as well. Just what I grew up playing with…and LOVE it. Just bought CS4 Collection and am getting involved but learning new stuff takes up sooo much time!


February 11th, 2009

There are a few good tutorials along with a lot rather useless tutorials, because most of them cover the topic of so called “web 2.0″-Logos which aren’t real logo in my opinion. Maybe I am a traditionalist, but I believe that good logos don’t need/have gradients, fancy 3d effects or any glossy look at all.


February 13th, 2009

Great list! These are cool and useful. Thanks a lot.


February 16th, 2009

great tuts!! hope to see a lot more useful stuff from you guys!! gr8 work!!


February 20th, 2009

they are all nice. hmmmm i think the least details on a logo make it become the best one… a logo is not only a picture or a name but it has a lot of meaning. anyone who wanna create a logo, well best of luck with the writtings, pictures and colors.
the fifth and the tenth one is sooooooooo cooooooool

joe madden

March 3rd, 2009

i love bitu:)


March 4th, 2009

Pretty nice, well most of them anyway

Dave Kelly

May 7th, 2009

These tutorials rock! Mad props to all who made them.


May 8th, 2009

love the tutorial. this is just what i need to know bout design

Jeremy Tuber

May 11th, 2009

Great resource – especially liked Nick La’s simple but cool tutorial. Sweet.


May 12th, 2009

Thanks for sharing! These tutorials are great indeed!


May 27th, 2009

I love the tutorials..tnx so much :)

Allan De Ramos

June 5th, 2009

Thanks! These are truly enlightening!


June 18th, 2009

great article, thank you!

Guilherme Morais

June 30th, 2009

Great article :)
And here’s another one to the list: http://blog.goplanapp.com/2009/06/29/goplan-20-logo-creation-process/


July 7th, 2009

Awesome tutorials, thanks!

Peter Mikhael

July 10th, 2009

thx for the tutorials :). I have a tutorial 3d logo design – Logo Design behind the Scenes. I use Adobe Photoshop, Autodesk Maya, Adobe Illustrator, and Adobe after Effects, Adobe Flash and Adobe Dreamweaver. so the final logo ready for printing, TV production and Web Publishing.



July 16th, 2009

Hi there. Looks like the link to the Simple Vector Logo Tutorial won’t get me there — do you have a fresh link? I was dying for this kind of instruction!

Luiz Tolledo

July 20th, 2009

Nice logos! Great article!


July 20th, 2009

Found my evening entertainment :) Cheers!

Ashley Adams

August 25th, 2009

Hey, thanks so much for such a comprehensive tutorial on logo design using illustrator.. I was really looking for something like this to help me out.. I am glad to find to find this tutorial containing so much information on logo designing.. This will give me a boost in my career.. Thanks again..I believe anyone who is newly introduced to photoshop and illustrator will find it useful.. I will strongly recommend this site to my friends..

Jeevan | GFO

September 17th, 2009

Great list of tutorials. The WebFly one was pretty detailed.


September 21st, 2009

I will definitively tweet this, thank you so much guys ;)


November 9th, 2009

Great tuts… No. 4 is not working for me… (http://www.good-walls.com/2008/06/20/3d-logo-tutorial/) so sad, because it is the only one that really looks like 3d :-(


November 9th, 2009

This kind of tips and all logo it’s very very good.

helpfull for the other work and good Creativity Knowledge

also develop

Thank you


November 10th, 2009

Awesome, I loved the Purple Lemon logo the best.

Sanjay Kumar

November 11th, 2009

An awesome collection of tuitorials…. Really nice for switching to illustrator.


November 20th, 2009

Great resource for new student of illustrator, thanks


December 4th, 2009

I went from using Fireworks to create web graphics to Illustrator because of the need to work in the CMYK format. Tutorials made the transition very smooth. That and the fact that Adobe purchased Macromedia (Fireworks former owner).


December 17th, 2009

i feel as i left behind im learning new thing everyday


January 5th, 2010

Those are really good pictures.


January 19th, 2010

This is really useful…

Eddie G

January 20th, 2010

I really appreciated this!


January 26th, 2010

Great work. Thanks for this, very helpful.


January 28th, 2010

While these are decent “technique” tutorials, they are far from “design” tutorials. It’s these kind of assumptions – that if you know how to use Illustrator or, help us, Photoshop – that make clients gravitate towards logo mills instead of talented, skilled, strategic designers.

Design is not a function of clicking, it is a thought, an idea.

Please, if you are learning to design from a website, never, ever call yourself a designer. At least not in public.


February 5th, 2010

wow this does nothing for anyone k thanks


February 7th, 2010

used the tutorials to the extent….
Thanks a lot…..


February 8th, 2010

I work for a small charity with no budget for design/marketing so EVERYTHING has to be done in house – these tutorials are a GREAT HELP. To all those ‘designers, out there that rubbished them sounds like sour grapes to me Is it that sharing this knowledge maybe takes away some of your work..? Anyyone remember the London Olympic logo design ? Loads of public money spent on ‘professional design’ and quite frankly it was crap!

diseño web

February 10th, 2010

All the very well worked logos, thanks for the examples


February 18th, 2010

Great stuff. Your tutorials helped me improve my own logo. Thanks a ton!


March 13th, 2010

Thanks guy! 1st time using AI.. and ur topic help me alot for my assignment. Cheers


March 14th, 2010

It is the industry standard of DESIGN period


March 18th, 2010

thanks! makes my search so much simpler for designing a logo for my site.

IDC Logic

March 21st, 2010

Thanks! when I start to design (12 years ago) I loved the Corel Draw, but when I discovered the Illustrator wow, is a most powerfull tool for the designer! I design logos mostly, and I love the Illustrator!


March 25th, 2010

thanks so much for the tutorial on the fly logo creation. Just what I was looking for!!!


March 26th, 2010

3D Logo tutorial website good-walls is down.
does anybody have the tutorial ? and would u reupload it please


March 27th, 2010

website good-walls.com is down reupload the tutorial “3D logo tutorial” please

thank you


March 31st, 2010

Thanks so much for the tutorial on the fly logo creation. Just what I was looking for!!!


April 7th, 2010

thanks for the great tutorial!! Very cool ideas and ways to make a logo stand out. ways had no idea how to do before i found your wonderful site. thanks again!


April 9th, 2010

Great tutorials, very useful.


May 1st, 2010

Environmentally Friendly Green Type Treatment. I like this . i use photoshop to design.


May 2nd, 2010

i like the monkey

stone crusher

May 5th, 2010

I am a web desigener,that is cool,I like that.Thanks.


May 5th, 2010

I liked the Zagora Logo. Other tutorials are also amazing. Thanks for the help. I really liked it.


May 6th, 2010

thanks for a nice tutorial.I will try to make a logo for my website…


May 18th, 2010

very nice………


May 18th, 2010

Thanks for the great tutorials. Does anyone have a link to the 3d good-walls at all?


May 24th, 2010

Thank’s very good


May 29th, 2010

This is a great help but it seems some links are not working like 3D logo tut.

super james

May 31st, 2010

cool! makes me do more in practicing ps and ai. nice site! =)


May 31st, 2010

Thanks mate this is helpful.Think it help me


June 18th, 2010

Thank you so much for these.. ^^


June 30th, 2010

I try some of these tuts really easy to follow. Thanks (RTed, delicious-ed, stumbled)


July 26th, 2010

hmm… I spent about 7 years in school getting 3 different degrees in Design, Art and Communications and my first job out (where I had complete creative “freedom”) led me to clashing with the top two people in the dept – because ALL of their aesthetics on communications were (are) complete crap.

If any of my professors saw the work that they held up and lauded, they wouldn’t be able to hand out those F’s fast enough.

The logos I suppose are fine, if the client likes ‘em.

Taste and design sensibilities are really rare….


July 28th, 2010

These pictures are very beautiful, I love these picture, I can see the art of light, as bright as a lighthouse in the dark, thanks to share.


July 30th, 2010

I like no.3,no.13 .By the way the no.13 i used to saw in somewhere.


August 2nd, 2010

Wow, talk about timing…I just got this from the Smashing Mag twitter feed just in time, I needed some tutes to refresh myself and here we are, thanks 6Revisions, you rock.
Thank you for your share


August 4th, 2010

I like this site, it is useful for all designers.


September 1st, 2010

very nice, thanks!


September 16th, 2010

Well,thanks for the tools!


September 21st, 2010

Nice collection, thanks !!

nick Ardilla

September 22nd, 2010

Good JoB!!


October 1st, 2010

illustrator is best if we compare to coral draw


October 25th, 2010

thanks for article. good job….


October 25th, 2010

Fantastic collection of logo tutorials! I must say the logo is one of the most important part of a website.


November 1st, 2010

Thanks! the glossy vector text tutorial was just what I was looking for

Atul Vhale

November 3rd, 2010

Though, I don’t know even ABCD of designing, logos and illustrator. I got best ideas to build logo. definitely this article will help me for logo designing. I would love to bookmark this page one.

Jimmy Ramirez

November 5th, 2010

puxa man te pasastes esta bien paja tu sito

nada saludos gracias por todo


November 9th, 2010

I’m learning to improve design from these site. I hope coming amazing design. Thank you for everything.


December 14th, 2010

Thanks for the samples. Designing logos for clients is usually one or the other… easy or extremely frustrating. So samples and/or advice is always appreciated.

As for the CorelDraw vs. Illustrator debate, it’s silly.
If you debaters were smart, you’d stop comparing the two and focus on learning both programs. That’s what I did. I use both programs as needed; taking advantage of each program’s strong points, and it’s proven to be profitable over the years. If you have the skills to work equally well in both software environments, your job ooportunities almost double.

Gee mac

December 19th, 2010

yeha! nicework thanks . The Fly is classic, & number six Zagora is epic, but the shading on that seems odd to me, wh?
so i ask the pro’s and the am’s


December 20th, 2010

Thanks, i found new tool to maker it easy. Maker3D, youcan try it.


January 10th, 2011

Wow, well done! good job. I love the ove with web2 tutorial more. thanks man!!


January 11th, 2011

Illustrator sucks. I found this site by googling “Illustrator sucks” and it really does.

Lokendra pandey

January 17th, 2011

Thanks a lot for help….


January 24th, 2011

great collection! thanks so much for sharing!


February 22nd, 2011

thanks for this awesome article! :)

arshad qureshi

March 9th, 2011

its very helpfull to me thanks for this cool collection.


April 6th, 2011

Nice collection Thanks!


April 8th, 2011

Great collection!

Mithilesh Kumar

May 21st, 2011

I am Graphics Designer.


May 26th, 2011

very good tutorial but have some broken link.


May 30th, 2011

hey thanks bt i think i knw better den u…


June 8th, 2011

hey so thanks yar

Andrew CNA

June 24th, 2011

These logos are simply fantastic. I would implement the procedure. Thanks for this


July 9th, 2011

I am happy with this collection.


July 19th, 2011

very good,Great collection!


July 24th, 2011

likely this deigns

Palash Mahajan

July 28th, 2011



September 14th, 2011

very good tutorial but have some broken link.


September 17th, 2011

Who uses Corel Draw? I didn’t even know it still existed. For logo design, Illustrator FTW!


October 2nd, 2011

Excellent collection of logo tutorials, i can modify a bit and create a logo for my work. thanks


October 7th, 2011

I can make use of corel draw very well but i neew a helping hand in using illustrator, please inbox in for information ([EMAIL REMOVED FOR PRIVACY])



October 22nd, 2011

GR8 , i tried them all and they rock !! thnx


November 2nd, 2011

Great. Inspired much. Thanks for good job.
Favorite !


November 4th, 2011

Great collection!

Taylor Garvin

August 31st, 2012

These are a great start.


October 6th, 2012

Thank you very much! Now a days I’m starting with Illustrator cs6 and your tutorials are really very helpful for learning new methods. I’m also watching videos on Adobe learning tv.
Well thank you again!

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